Finding app publishers for partnerships and sales

Building a list of Google Play developers that match your ideal customer, from category to company size.

Start from the product, not the list

Write down what a good partner looks like: category, size (installs), monetisation (ads, in-app purchases), activity (updated in the last 90 days) and markets.

Translate it into filters

/api/v1/search?category=HEALTH_AND_FITNESS&min_installs=500000
    &iap=true&updated_from=2026-08-01&per=100

Collect the developer ids from the results, then call /developer for each to see the whole catalogue and total installs.

Qualify

• Many apps with few installs each: a studio that tests ideas, open to tools.
• One huge app: a product company with its own team.
• Recently removed apps in the catalogue: check why before reaching out.

Reach out

Use the developer website from the profile. Bulk contact data is available only on the Business plan and only for legitimate business use.